Sequenzy vs Klaviyo: SaaS Sequences vs E-commerce Powerhouse
Comparing Sequenzy and Klaviyo for email sequences. Purpose-built SaaS automation vs the e-commerce default - which matches your business?
Overview
Sequenzy and Klaviyo dominate their respective niches. Sequenzy is built for SaaS with AI sequences and native billing integrations. Klaviyo is the e-commerce standard with deep Shopify integration and predictive analytics for product-based businesses.
This isn't really a competition - they serve completely different business models. The comparison helps clarify which fits your needs.
| Feature | Sequenzy | Klaviyo |
|---|---|---|
| Primary Focus | SaaS/subscriptions | E-commerce |
| Starting Price | $19/mo | $45/mo |
| AI Sequence Generation | Yes | Content suggestions |
| Stripe Integration | Native OAuth | Limited |
| Shopify Integration | No | Deep native |
| Product Recommendations | No | AI-powered |
| MRR/LTV Tracking | Built-in | E-commerce CLV |
| SMS | No | Yes |
Key Differences
Business Model Fit
Sequenzy understands SaaS metrics and subscription businesses. Trigger sequences on trial start, upgrade, payment failure, churn. Segment by MRR, plan type, customer tenure. See which sequences drive subscription revenue.
Klaviyo understands e-commerce and physical products. Trigger sequences on cart abandonment, purchase, browse behavior. Segment by purchase history, predicted next order date, lifetime value. Product recommendations use AI to suggest items.
AI Capabilities
Sequenzy generates complete email sequences with AI. Describe your goal - "reduce churn for annual subscribers" - and receive a tailored sequence ready to deploy.
Klaviyo uses AI for product recommendations, predictive analytics (next order date, churn risk), and content suggestions. Strong for e-commerce optimization, but doesn't generate complete sequences like Sequenzy.
Integration Depth
Sequenzy has native OAuth with Stripe, Polar, Creem, and Dodo. All subscription data flows automatically - no webhooks to configure, no data sync issues.
Klaviyo has exceptionally deep Shopify integration. Product catalog, purchase history, customer data, browse events - everything syncs seamlessly. It's the best e-commerce email integration available.
Pricing Comparison
| Contacts | Sequenzy | Klaviyo |
|---|---|---|
| 1,000 | $19/mo | $45/mo |
| 5,000 | $49/mo | $100/mo |
| 10,000 | $79/mo | $150/mo |
| 25,000 | $149/mo | $375/mo |
Klaviyo is significantly more expensive, but the pricing reflects its e-commerce optimization capabilities. For SaaS businesses, this premium buys features you won't use.
Who Should Choose What
Choose Sequenzy if:
- You run a SaaS or subscription business
- You use Stripe, Polar, Creem, or Dodo for billing
- You want AI to generate your sequences
- MRR and subscription metrics matter
- You don't sell physical products
Choose Klaviyo if:
- You run an e-commerce store
- You use Shopify, WooCommerce, or BigCommerce
- Product recommendations are valuable
- You need SMS alongside email
- You sell physical products
The Bottom Line
This is a clear split by business model. Sequenzy for SaaS and subscriptions. Klaviyo for e-commerce and physical products.
Don't try to force either tool into the wrong context. Sequenzy doesn't have product recommendations because SaaS doesn't need them. Klaviyo doesn't have MRR tracking because e-commerce measures differently.
Pick the tool built for your business model and you'll get features that actually matter to you.