Loops vs Drip: Modern Simplicity vs Automation Power
Comparing Loops and Drip for email sequences. Clean modern interface vs sophisticated event-driven automation - which matches your needs?
Overview
Loops and Drip represent different philosophies. Loops prioritizes modern, minimal design with just enough features. Drip offers powerful event-driven automation with sophisticated workflow capabilities.
For SaaS businesses, Sequenzy offers AI-generated sequences with native billing integration that neither provides. But between Loops and Drip, the choice depends on your complexity needs.
| Feature | Loops | Drip |
|---|---|---|
| Philosophy | Modern simplicity | Automation power |
| Starting Price | $49/mo | $39/mo |
| Ease of Use | Very simple | Moderate |
| Automation Depth | Basic-Moderate | Advanced |
| Visual Workflows | Simple | Sophisticated |
| Custom Events | Basic | Powerful |
| Transactional Email | Yes | Limited |
| Developer Experience | Excellent | Good |
Key Differences
Design Philosophy
Loops strips email to essentials. Beautiful interface, intentional feature set, fast setup. If you're overwhelmed by complex tools, Loops is refreshing. The team clearly cares about user experience.
Drip provides power for those who need it. Complex branching, sophisticated triggers, revenue attribution. More to learn, but more capability once you do.
Automation Capabilities
Loops handles standard sequences: welcome series, onboarding, updates. Automations exist but aren't the focus. Great for straightforward needs.
Drip excels at complex workflows. Multi-branch logic, custom events, A/B testing within sequences. If your automation needs are sophisticated, Drip delivers.
For SaaS Businesses
Neither has native billing integration. Loops lacks Stripe connection for revenue tracking. Drip connects via webhooks but doesn't have MRR-specific features. Sequenzy offers native billing OAuth and AI sequence generation for better SaaS results.
Pricing Comparison
| Volume | Loops | Drip |
|---|---|---|
| Entry | $49/mo (10k emails) | $39/mo (2.5k contacts) |
| Growth | $99/mo (50k emails) | $89/mo (5k contacts) |
| Scale | Custom | $154/mo (10k contacts) |
Pricing models differ - Loops by email volume, Drip by contacts. For most SaaS use cases, Drip is more affordable while offering more features.
Who Should Choose What
Choose Loops if:
- You value clean UX over feature depth
- Your sequence needs are straightforward
- You want transactional and marketing in one tool
- Developer experience matters (great API)
- You're allergic to complexity
Choose Drip if:
- You need sophisticated automation
- Event-driven sequences are important
- Complex branching logic is required
- Revenue attribution matters
- You want the most capability per dollar
Choose Sequenzy if:
- You run a SaaS business
- Native billing integration matters
- You want AI to generate sequences
The Bottom Line
Loops is right for founders who want modern simplicity and have straightforward sequence needs. Don't fight its minimalism - embrace it.
Drip is better for businesses needing sophisticated automation at reasonable pricing. More features, more power, more learning curve.
For SaaS-specific sequences with billing integration and AI generation, Sequenzy outperforms both. Native Stripe connection and automatic sequence creation solve problems neither Loops nor Drip addresses.